1 NUMBER OF
SERVINGS PER CONTAINER.
Pay attention to this number. Some brands cut costs
with cheap “filler” ingredients. So, while you may be getting 2, 5, or 10 lbs
of something, you’re getting significantly fewer servings than you would with a
more reputable product. Better yet, figure out how much total protein you’re
getting by multiplying the grams of protein per serving by the number of
servings per container. Example 24 grams of protein/serving x 80
servings/container = 1,920 grams of protein/container. Like the pure protein
percentage equation, this formula works best for straight protein powders.
2 AMOUNT OF
PROTEIN PER SERVING.
The number of grams of protein per serving is probably
the most important aspect of protein powders. Seems obvious, but many people
overlook this step assuming that either all proteins are about the same or that
the most expensive powders contain more protein. Don’t make this mistake;
check the Nutrition Facts panel to make sure you’re paying for protein, not
just fancy marketing.
3 ORDER OF
INGREDIENTS.
By law, ingredients in a food or supplement product
should be listed from most to least abundant, or in technical speak: descending
order of predominance. The importance of this becomes clear once you start
shopping around. If, for example, two products are similarly priced, but one
contains a greater amount of a less-expensive protein (you know this since the
cheaper protein is listed ahead of the more-expensive protein source in the
ingredients) you know that product is a lesser value. Also, don’t get fooled by
the hyped-up adjectives that some companies use to describe common ingredients.
Sodium chloride is just salt; proteinaceous avian nucleus extract is egg yolks;
all quality whey protein concentrates are ultrafiltered and contain microfractions
like alpha lactalbumin, beta lactoglobulin, lactoferrin, and
glycomacropeptides.
4 MANUFACTURED
BY OR FOR?
Contrary to what you might think, many companies don’t
develop, manufacture, or even distribute any of their own products; they
either put their labels on common formulas or have unique formulas created by
an external factory. This typically adds considerable costs, which are
ultimately passed along to their customers. Phrases like “manufactured for,”
“distributed by,” or “packed for,” let you know that someone other than the
company that you’re buying from made the product. True manufacturers have made
the investment in the processing equipment and quality control procedures
required to consistently offer the best products. So, choose “manufactured by”
products whenever possible.
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